Which design principle is described as creating a cohesive look through repetition?

Which design principle is described as creating a cohesive look through repetition?

• A. Unity/recurrence
• B. Balance
• C. Proportion/Scale
• D. Rhythm

Answer: (A)

Creating a cohesive look comes from repeating visual elements to tie the composition together. Repetition helps establish unity, making different parts feel connected and intentionally part of one whole. That sense of oneness is what unity (recurrence) captures: repeating colors, shapes, lines, or textures gives the design a consistent, harmonious feel.

Rhythm also uses repetition, but its focus is on guiding the viewer’s eye and creating movement through variation in frequency or spacing. Balance is about distributing visual weight for stability, and proportion/scale deals with the size relationships between elements. So the best fit for a cohesive look achieved through repetition is unity.